Advertising on cigarettes



y 7, 9- o. DECOURTEN ET AL 1,712,380

ADVERTI S ING ON CIGARETTES Filed April 16, 1928 Patente- Ma 1,1929. I1,712,380

UNITED STATES PATENT OFFICE.

OTI-IMAR DE COURTEN AND OSCAR SCI'IAUB, F BASEL, SWITZERLAND.

ADVERTISING ON GIGARETTES.

'Applicat ion filed April 16, 1928-, Serial No. 270,538, and inSwitzerland April 27, 192?.

This invention relates to advertising on ing, in which case provision ismade for cigarettes and has for its principal object to readilyseparating the flag or tab by per-to provide a particularly effectiveadvertise rating or stamping the latter along a line ment on a cigarettewhich shall not however of separation indicated at (Z. 40

inconvenience the smoker. When the flag or tab is arranged to extendAccording to the invention the advertiselaterally from the body of thecigarette, the ment does not appear upon the body of the advertisementappearing thereon is exhibitcigarette but is applied to a small flag ored to the greatest advantage and when it is tab connected to or integralwith the casadapted to be separated from the body of the 45 ing of thecigarette, a particularly effective cigarette the advertisement is evenmore advertisement being thus provided which effective inasmuch as thesmoker in separatdoes not inconvenience the smoker of the ing the tabmust necessarily become cognicigarette inasmuch as the small advertisingzant of the advertisement. flag or tab can be readily removed. The tabor flag need not however extend 50 Figures 1 and 2 of the accompanyinglaterally from the body of thecigarette but drawing illustrate by sideviews two emcould when the cigarette is being packed be bodiments of theinvention. rolled around the body of the cigarette and In both cases, asmall flag or tab a bearing only be released when the latter is removedan advertisement is connect-ed to the body 2) from the packet for use.

of the cigarette so as to extend laterally What we claim is therefrombut could however be arranged so 1. A cigarette having an advertisementas to lie against the bodyof the cigarette. carrying flag or tab made inone piece with The advertising flag or tab 41, which is the paper casing01' the cigarette and arpreferably made of the same material as theranged to be separated therefrom along a 60 casing 01": the cigarettemaybe of any desired tearing-off line.

shape as, for example, rectangular, triangu- 2. A cigarette having anadvertisement lar, round, oval, etc.; around its periphery carrying fiagortab made in one piece with it may be curved, scalloped, toothed orhave the paper casing of the cigarette an d having any fantastic formand it may be of any do a line of pcrtoratiens tor separating piir- G5sired colour. It may moreover be adapted poses.

to be separated from the body of the ciga- In Witness whereof we havehereunto rette and may for this purpose be perforated signed our namesthis fifth day of April, as illustrated at c in Figure l for example.1928.

The flag or tab wmay also be made in one piece with the paper casing ofthe ciga- OTHMAR on COURTEN.

rette, as represented in Figure 2 of the draw OSCAR SCHAUB.

